Youngevity Enters the $7.7B Cannabis Market with Hemp FX™ Product Line
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Youngevity Enters the $7.7B Cannabis Market with Hemp FX™ Product Line

Youngevity, Inc. (YGYI), a leading omni-direct lifestyle company, introduced their new Hemp FX™ product line at their 2018 Convention in San Diego, Calif. These products are comprised of three new proprietary blends of hemp-derived cannabinoid products (Soothe™, Relax™, and Uplift™). A limited quantity of the three new formulas were available for Pre- Sale purchase to attendees at Youngevity’s Convention and quickly sold-out at the event. Youngevity’s Hemp FX™ products will be available for purchase to the public soon with the official launch date to take place by October 2018.

For 21 years, Youngevity has prided itself on developing the highest-quality and most well-researched nutritional products. Each formula in the Hemp FX product line combines an exclusive source of organically grown hemp-derived cannabinoids with Youngevity signature nutrients.

Soothe™ contains a proprietary hemp-derived cannabinoid oil, as well as a variety of herbs, minerals, and a powerful antioxidant – glutathione. Soothe™ supports a healthy immune system and soothes sore, tired, and achy muscles and joints.

Relax™ features the same hemp-derived cannabinoid oil found in Soothe™, combined with the relaxing botanicals chamomile, lavender, valerian, and melatonin –for its sleep-supporting benefits.

Uplift™ takes Youngevity’s exclusive hemp-derived cannabinoid oil and combines it with St. John’s Wort and a specialized set of natural terpenes (cannabinoid enhancers).

The cannabidiol market is expected to see significant growth in the immediate future. Direct Selling News recently reported that, “According to recent data published by Forbes, citing Brightfield Group, the global cannabis market is projected to reach $31.4 billion by 2021. By end of 2017, the global market value was estimated at $7.7 billion.”

With validation from independent 3rd party testing and the growing market, the Hemp FX products have the capacity to transform the nutritional industry and Youngevity’s consumer base. Youngevity CEO, Steve Wallach states, “Hemp-derived cannabidiol aligns with what we do very well. We’ve taken what we know about essential nutrients, along with decades of knowledge specializing in natural, plant-based nutrition and their most beneficial nutrients and put that knowledge to work to develop high-end cannabidiol products.”

 

About Youngevity International, Inc.           

YGYI, Inc. (NASDAQ:YGYI), is a leading omni-direct lifestyle company offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, YGYI offers products from the six top selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The Company was formed in the course of the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013.

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