Nu Skin Enterprises, Inc. is celebrating the milestone of 600 million meals purchased and donated through its Nourish the Children (NTC) initiative since its founding in 2002. Malnourished children receive VitaMeal®, a nutrient-dense food from one of NTC’s third-party charity partners after Nu Skin sales leaders, customers and employees purchase and donate the bag of food.
“More than 130,000 malnourished children are fed around the world everyday thanks to the generous donations of the Nu Skin family,” said Steven J. Lund, executive chairman of the board and executive director of Nourish the Children. “We are grateful to all those who support the Nourish the Children initiative and realize that much more still needs to be done. I am hopeful that together we can continue to make a difference in the lives of children and provide them hope for a brighter future.”
Throughout the initiative’s history, Nu Skin’s charity partners have reported that VitaMeal purchases and donations have helped children in more than 50 countries
Unlike simple grains with a mostly caloric benefit, VitaMeal is a nutrient-dense food scientifically formulated to meet the nutritional needs of malnourished children. As part of the overall development of VitaMeal, Nu Skin’s nutritional scientists determined the ingredients and ratios that were well suited for a malnourished child. The result is a product that provides the essential vitamins and minerals, with a balance of carbohydrates, protein, fat and fiber.
About Nourish the Children
In 2002, Nu Skin took action to address the tragedy of childhood hunger and malnutrition with the development of the Nourish the Children initiative. The program begins with a highly nutritious food known as VitaMeal, developed by Nu Skin’s nutritional scientists. The company’s sales leaders, customers and employees can purchase VitaMeal and then choose to keep it or donate the food to a third-party nonprofit organization that specializes in distributing relief to those suffering from malnutrition and famine.
About Nu Skin Enterprises, Inc.
Founded more than 30 years ago, Nu Skin Enterprises, Inc. develops and distributes innovative consumer products, offering a comprehensive line of premium-quality beauty and wellness solutions. The company builds upon its scientific expertise in both skin care and nutrition to continually develop innovative product brands that include the Nu Skin® personal care brand, the Pharmanex® nutrition brand, and most recently, the ageLOC® anti-aging brand. The ageLOC brand has generated a loyal following for such products as the ageLOC LumiSpa skin cleansing and treatment device, ageLOC Youth nutritional supplement, the ageLOC Me® customized skin care system, as well as the ageLOC TR90® weight management and body shaping system. Nu Skin sells its products through a global network of sales leaders in Asia, the Americas, Europe, Africa and the Pacific. As a long-standing member of direct selling associations globally, Nu Skin is committed to the industry's consumer guidelines that protect and support those who sell and purchase its products through the direct selling channel. Nu Skin is also traded on the New York Stock Exchange.