Seldia, the European Direct Selling Association, recently recognized Mary Kay Europe as ‘Best Company of the Year’ at its 2018 Astra Awards. This year’s honor was voted on by Seldia board of directors and its direct selling association members and was given in October at the association’s annual conference in Brussels, Belgium.
Representing 28 national direct selling associations and 20 member companies throughout Europe, Seldia’s mission is to promote the interest of national direct selling associations and direct selling companies in the European footprint. ‘Best Company of the Year’ recognizes the corporate member that best raises awareness of the direct selling method of distribution, promotes the method’s socio-economic benefits and demonstrates a strong commitment to supporting the mission of Seldia.
“At Mary Kay, we are focused on our mission of enriching women’s lives around the world,” said Tara Eustace, President of the Mary Kay Europe Region. “Receiving the Seldia Astra Award for ‘Company of the Year’ validates that endeavor and increases our resolve to champion women’s empowerment and entrepreneurship.”
“We were honored to award Mary Kay Europe ‘Company of the Year,’” said Marie Lacroix, Director of Internal Affairs at Seldia. “Mary Kay’s commitment to the direct selling industry and its impact on our member direct selling associations across Europe cannot be overstated. They set excellent standards in the direct selling sector and are a great example for the industry.”
“We believe market leadership was instrumental in Mary Kay Europe being awarded this prestigious recognition,” said Eustace. “Many of our market leaders in Mary Kay Europe play an active role in their local direct selling associations, some even serving as president. We believe in this industry and the impact we make in the lives of women and their families through it. We’re grateful for Seldia’s continued efforts in direct selling education and promotion.”
About Mary Kay
At Mary Kay, success lies in our dedication to irresistible products, a rewarding opportunity and positive community impact. For 55 years, Mary Kay has inspired women to achieve their entrepreneurial goals in nearly 40 countries. As a multibillion-dollar company, we offer the latest in cutting-edge skin care, bold color cosmetics and fragrances.
Seldia was established in 1968 and represents the direct selling industry in Europe. Seldia’s mission is to represent and promote, at European level, the interests of national direct selling associations and of their members engaged in direct selling, as well as to ensure that the EU and the national policy makers in Europe are aware of the industry’s benefits and advantages, and of its contributions to national economies.