Youngevity International, Inc., a leading omni-direct lifestyle company, announced today that its wholly owned subsidiary, CLR Roasters, has accepted an invitation to join Amazon Vendor Central and hired Digital Operative to help grow their brand internationally.
Per the new agreement, CLR Roasters will offer its Café La Rica espresso and Josie’s Java House coffee brands on Amazon Vendor Central and. while Amazon handles the logistics of selling to customers, order fulfillment, and customer support.
With the Amazon Vendor Central agreement expected to help spur an increase in national sales, CLR Roasters has partnered with Digital Operative–an award-winning San Diego-based full-service digital agency–to assist in the brand’s expansion.
Dave Briskie, President and CFO of Youngevity International, Inc. stated, “We are excited that two of our company owned brands are gaining national distribution on Amazon. We believe the team at Digital Operative will have a significant impact on the growth of Café La Rica and Josie’s Java House nationally.”
“Ever since the inception of Digital Operative, we’ve prided ourselves on working with innovative, unique brands that have a focus on growth,” BJ Cook, founder and CEO of Digital Operative, said about pairing with CLR Roasters. “CLR Roasters’ brands perfectly fit that mold. With the Amazon Vendor Central agreement in place, Digital Operative is excited to help both brands seek to become household names nationally.”
About CLR Roaster
Youngevity’s coffee manufacturing division, CLR Roasters, was established in 2001 and is a wholly-owned subsidiary. CLR Roasters is a full-sized coffee roaster that produces gourmet coffees under its own boutique brands — Café La Rica®, Josie’s Java House®, and Javalution®; manufactures a variety of private labels for major national chains; and for the direct selling channel under Youngevity International. The company remains one of the largest suppliers in North America to the cruise line industry. CLR was the first entrant into the fortified coffee niche with its Youngevity JavaFit® brand. In May 2014, CLR acquired a coffee plantation and processing facility in Nicaragua, allowing the entity to control coffee production and quality — from field to cup.
About Youngevity International, Inc.
Youngevity International, Inc. (NASDAQ: YGYI), is a leading omni-direct lifestyle company — offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the eight top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, fashion, essential oils, and photo, as well as innovative services. The Company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013.