Amway, the world’s largest direct selling company, announced Anouchah Sanei as its Chief Research and Development Officer. Ms. Sanei joins Amway from Campbell Soup where she most recently served as Vice President, Global Science & Technology. Effective December 3, 2018, Ms. Sanei will report to Gan Chee Eng, Amway’s Chief Digital and Product Officer.
“Anouchah brings to Amway extensive global experience leading transformational change and driving innovation,” Eng said. “We look forward to leveraging her knowledge and expertise as we continue to develop products, solutions and experiences Amway Business Owners and customers around the world want and can’t wait to try.”
In her role, Sanei will be responsible for leading Amway’s global R&D organization, which includes nearly 1,000 Amway scientists, engineers and technicians throughout the more than 100 countries and territories where Amway operates. She will leverage Amway’s reputation for using cutting edge science and technology to discover and development relevant, high-impact health products.
While at Campbell, Sanei was responsible for leading its Transformational Innovation agenda, Insulated Technologies, Ingredient and Packaging as well as the development and execution of their Nutrition strategy.
Prior to Campbell, Anouchah spent 14 years with PepsiCo in a variety of executive leadership roles including Vice President – R&D, Europe, where she led the Developed European markets R&D organization for food and beverages and owned the innovation, quality and productivity programs for the juice, snacks and breakfast cereal categories. While at PepsiCo, she also created the Asia R&D center in Shanghai and was instrumental in creating disruptive, locally relevant innovation for China and Asia Pacific.
Sanei also spent numerous years with Nestle in Europe and North America and led the innovation agenda and multiple R&D teams for pet food, coffee and other beverage categories.
“The Amway business is focused on helping people live healthier, more empowered lives,” Mike Cazer, Amway’s Chief Operating Officer said. “Anouchah’s vision for finding new ways to appeal to consumers using her deep knowledge and understanding of science and technology will go far in helping us advance these objectives and we can’t wait for her to get started.”
Amway is a family-owned, $8.6 billion direct selling company based in Ada, Michigan, USA that is committed to helping people live healthier, more empowered lives. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, eSpring™ water treatment systems and XS™ energy drinks – all sold exclusively by Amway Business Owners. Global sales in 2017 made Amway the No. 1 direct selling business in the world, according to the 2018 Direct Selling News Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings.